Brand Management

Search Engine Reputation Management (SERM) is a collective process of protecting the protecting the image of a brand, company or individual. Many times this involves a counter-attack on the source responsible for the damage. Every traffic intensive social network is utilised for the damage control effort. This might include – writing new Blogs from company heads, flurry of new articles, new Press releases etc.

Some of the most common defamation sites where anybody can vent their negative feelings are -

* RipOffReport.t.com
* Complaints.com
* ConsumerWebWatch.org
* My3Cents.com
* ConsumerAffairs.com

How we do it?

One thumb rule for our SERM campaign is ' Do not react with a counter attack'.

* Any counter attack almost places you in the same court as the maligning party
* Since any defamatory content always appears in Search engine results, we utilise all the tools to push down the negative results
* This means, doing aggressive seo for positive contents about the individual / company
* We start channels of conversation on all the social network – These conversations are intended to create brand ambassadors by letting the participants judge for themselves. This often corners an individual or a group who are trying to malign your image
* We encourage a company decision maker to create a blog and establish conversation with the common man. This brings a lot of credibility and transparency in the workings of the company.